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Is Rocket ready to walk in Smokey’s footsteps?

Is Rocket ready to walk in Smokey’s footsteps?

By 2020, The News

By Dennis McCarthy from LA Daily News – LAPD, LAUSD and the LAFire Department all are betting on a cartoon dog to reach our most vulnerable, trusting population — children pre-K to 3rd grade, and older. In 1944, the US Forest Service was looking for a way to promote forest fire prevention, and decided a fictional bear named Smokey would be the perfect messenger. “Only YOU can prevent forest fires!” Remember it? Of course you do. It was burnt into the psyche of every kid growing up in this country. Smokey became a national icon. Now, the question is will Rocket?

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By 2019, The News

Earthquake prepardness is crucial here in Southern California. We live with the knowledge that earthquakes are inevitable and part of the daily reality of living here, but are our youngest Valley residents prepared and educated on how to be safe during a quake?

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The stuff of Heroes

By 2018, The News

What makes someone a hero? The actions of first responders during the 9/11 attacks come to mind. Their bravery prompted Rancho Mirage residents Bunni and Rick Benaron to found The Hero in You Foundation, an organization that positively impacts the lives of young children on a local and national level.

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Drop, Cover and Hold On at the Great California ShakeOut!

By 2017, The News

On October 19, millions of people worldwide participated in the Great ShakeOut. On this day, at 10:19 a.m., schools, organizations and individual practiced how to ‘Drop, Cover, and Hold On’ – the essential steps for safety during an earthquake.

In Southern California, The Hero In You Foundation was proud to partner with dozens of leading emergency safety organizations for the Great California ShakeOut at the Natural History Museum in Los Angeles to provide on-site resources and educate families and their children how to best stay safe during an earthquake!

Check out some images from the day below:

Earthquake Safety Dancers were at the Foundation’s booth, performing to the tune of the new “Drop. Cover. Hold On!” song (listen here)!

Los Angeles Mayor Eric Garcetti attended the ShakeOut, letting all Angelenos know the importance of having an emergency safety plan ahead of time. Here he is with Founder Bunni Benaron:

Bunni also connected with Los Angeles Fire Department Fire Chief Ralph Terrazas to share our new book, ‘Rocket’s Earthquake Safety Adventure!’

Then came time for the earthquake drill at 10:19 a.m.! Luckily, our team had practiced what to do ahead of time: Drop, Cover and Hold On!

Huge thanks to Mark Benthien with the Southern California Earthquake Center, the entire ShakeOut team, and all participating partners for helping spread the importance of earthquake preparedness. Together, we can save lives and keep families safe.