By Dennis McCarthy from LA Daily News – LAPD, LAUSD and the LAFire Department all are betting on a cartoon dog to reach our most vulnerable, trusting population — children pre-K to 3rd grade, and older. In 1944, the US Forest Service was looking for a way to promote forest fire prevention, and decided a fictional bear named Smokey would be the perfect messenger. “Only YOU can prevent forest fires!” Remember it? Of course you do. It was burnt into the psyche of every kid growing up in this country. Smokey became a national icon. Now, the question is will Rocket?
In 2014, Bunni and Rick Benaron founded The Hero In You Foundation as a way to honor first responders, but the project has morphed into a campaign that teaches kids to use their common sense and their senses to stay safe and be ready for emergencies.
We live in a beautiful valley — and we also live with the daily knowledge that earthquakes are part of our reality. As adults, we’re aware of crucial safety measures, but it’s very important that our children know how to be prepared as well.
Earthquake prepardness is crucial here in Southern California. We live with the knowledge that earthquakes are inevitable and part of the daily reality of living here, but are our youngest Valley residents prepared and educated on how to be safe during a quake?
Rocket Rules was featured by Fox6 News announcing our exciting partnership with Milwaukee Public Schools and our continued success with the Milwaukee Fire Department’s Survive Alive House!
What makes someone a hero? The actions of first responders during the 9/11 attacks come to mind. Their bravery prompted Rancho Mirage residents Bunni and Rick Benaron to found The Hero in You Foundation, an organization that positively impacts the lives of young children on a local and national level.
INDIO, Calif. – Some local students at Hoover Elementary School in Indio got an active crash course in emergency preparedness Friday morning. They sat through a unique assembly where they were introduced to an animated puppy named Rocket.
Southern California parents who have seen the devastation from fires to the north and the earthquakes to the south in Mexico may be thinking about how to prepare if Santa Ana winds fuel similar blazes here or if the Big One hits Los Angeles.
On October 19, millions of people worldwide participated in the Great ShakeOut. On this day, at 10:19 a.m., schools, organizations and individual practiced how to ‘Drop, Cover, and Hold On’ – the essential steps for safety during an earthquake.
In Southern California, The Hero In You Foundation was proud to partner with dozens of leading emergency safety organizations for the Great California ShakeOut at the Natural History Museum in Los Angeles to provide on-site resources and educate families and their children how to best stay safe during an earthquake!
Check out some images from the day below:
Earthquake Safety Dancers were at the Foundation’s booth, performing to the tune of the new “Drop. Cover. Hold On!” song (listen here)!
Los Angeles Mayor Eric Garcetti attended the ShakeOut, letting all Angelenos know the importance of having an emergency safety plan ahead of time. Here he is with Founder Bunni Benaron:
Bunni also connected with Los Angeles Fire Department Fire Chief Ralph Terrazas to share our new book, ‘Rocket’s Earthquake Safety Adventure!’
Then came time for the earthquake drill at 10:19 a.m.! Luckily, our team had practiced what to do ahead of time: Drop, Cover and Hold On!
Huge thanks to Mark Benthien with the Southern California Earthquake Center, the entire ShakeOut team, and all participating partners for helping spread the importance of earthquake preparedness. Together, we can save lives and keep families safe.