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August 2, 2020

Is Rocket ready to walk in Smokey’s footsteps?

Is Rocket ready to walk in Smokey’s footsteps?

By 2020, The News

By Dennis McCarthy from LA Daily News – LAPD, LAUSD and the LAFire Department all are betting on a cartoon dog to reach our most vulnerable, trusting population — children pre-K to 3rd grade, and older. In 1944, the US Forest Service was looking for a way to promote forest fire prevention, and decided a fictional bear named Smokey would be the perfect messenger. “Only YOU can prevent forest fires!” Remember it? Of course you do. It was burnt into the psyche of every kid growing up in this country. Smokey became a national icon. Now, the question is will Rocket?

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